• Page URL is important on-page seo factor. It is static and contain only valid characters. URLs can be static or dynamic. Dynamic URL is generated automatically and has not users or Google friendly search engines in mind example(www.site.com/123ft3/). Static url should describe the content example(www.site.com/rent-a-house-cork/).

• Use  delimiters e.g. “-“. If you’ll separate words in the url with a space, you will have such result: www.site.com/Your%20text%20in%20the%20url%/. It’s ugly.
• Use keyword in the UR. If there are several words in the URL, it is desirable to put your keyword at the beginning.
• Proper use of sub-folders (logical folder structure). If your page is in the “rabbit” category, then form an URL accordingly: www.site.com/rabbit/new_page_name/.
• If this is a new version of the page, and the old one was removed – set 301 redirect from the old page to the new one. Thus we say to the Google-robot that the page has been moved to a different address.

#2. Open the page for indexing

1. Use a robots.txt file.
2. Add all new pages to sitemap.xml.
3. Make sure that you do not use the tag noindex.
4. Make sure that there is no rel=”canonical” tag to another page.
5. Check the page code and make sure there are no unnecessary on-page SEO elements.

#3. Meta elements on-page SEO optimization

• Keyword should be entered in the page title (not more than 2 times, it is desirable that the main keyword  appears at the beginning).
• Not more than one H1 title per page (Especially it concerns to bloggers – make sure that the home page has only one H1!).
• Meta description should contain the keyword, but it should look natural and read easy, do not litter you meta description with keywords. Do not forget to follow the maximum permissible length.

#4. Content optimisation for SEO

• Content for on page SEO should be well formatted separation into paragraphs, headers, sub-headers etc.
• Minimum number of characters – 300 (minimum 50 words) for product pages and 300 words for the blog posts.
• At least 4-5 occurrences of the keyword in the text, preferably closer to the beginning of the text.
• Use titles and sub-titles: h1, h2, h3, etc. But do not forget – only one H1 per page!
• Add the keyword to the H1 and H2 titles (but not to all H2 titles).
• Highlight key words in the text with strong / italics tags. This is not required, but will not be worse.
• Use anchor text for internal and external links.

#5. Image Optimization

• Prescribes the ‘alt’ and ‘title’ tags.
• Picture name should contain the keyword.
• Consider the optimal weight and image quality.

#6. Internal and external links

• Reduce the number of outbound links on the page. However, you can add links to the trustworthy resources that are not your competitors (but desirable ‘nofollow’).
• Carefully check the links from the main page and the links from the other pages. On what sites they link to?
• Optimize your site relinking (the more internal links from a page, the less weight it transmits. The higher link is located in the code, the more weight it transmits.)
• Link to your old content in the text.
• Avoid anchor cannibalization (ie, when the page that is promoted by some keyword refers to the another page with the same keyword as an anchor.)

7. Tracking page status

* Check if it got in the index, and if it ranked by specified keywords.

* Check your Google Webmaster Tools for errors and correct them.

* Check – bounce rate, average time on the page etc. If the statistics are not ok – something needs to be corrected.

* Put a redirect if nrrfrf

* Ping, add in social bookmarks and social networks – do everything for indexing and for promotion.

8. Remember – updated, relevant content on the site is the key to success.