The best way to select Your Domain Name

A domain is an essential part of your website. Your domain needs to be catchy and memorable, simple, include your business identity and the location your services are available in, if possible. Either county or country, depending on your aim’s.

For example while catchy and it does say what they do. is too long and localised and is limited to a specific town in Kerry. While would reach a much greater audience being that Killorglin has a population of 20,000 and Kerry being the county has about 200,000. Choose carefully, if you put in the work you will get the rewards.

Pick 3 to 5 Keywords

When selecting a domain name

When you first begin your domain name search, have a small set of terms or phrases in mind that best describe the domain you’re looking for. Once you have this list, you can start to pair them to create good domain ideas. For example, if you’re launching a finance related domain, you might start with words like “finance, bank, equity, interest, account”. Add searchable words after each of your chosen words.

Make the Domain name stand out.

Having your website confused with a popular site already owned by someone else is a recipe for disaster. I never choose domains that are simply the plural, hyphenated or misspelled version of an already established domain.

Only Choose ie or .com Available Domains

Best way to select Your Domain Name

If you’re not concerned with type-in traffic, branding or name recognition, you don’t need to worry about this one. However, if you’re at all serious about building a successful website over the long-term, you should be worried.

Easy to Type sounds like the product

If a domain name requires considerable attention to type correctly, due to spelling, length or the use of un-memorable words or sounds, you’ve lost a good portion of your branding and marketing before getting started.


Make it Easy to Remember, maybe a household name, use association

Remember that word-of-mouth only matters if the subject comes up. You don’t want to be the company with the terrific website that no one can ever remember to tell their friends about because they can’t remember the domain name. Association is two things tied in together, like

Keep the Name as Short as Possible
Short names are easy to type and easy to remember (see the previous two rules). They also allow for more characters in the URL in the SERPs and a better fit on social networks, print media, and every form of offline marketing (including the essential Word-of-Mouth).